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Take That - Never Forget

Music Video | 1995
ArtistTake That
SongNever Forget
DirectorDavid Amphlett
Director of PhotographyDavid Amphlett
EditorGuy Morley
IntroNo
OutroNo
Production CompanyKevan Pegley
AwardsSmash Hits Best Video
Companies involved in ProductionKick Screen Ltd.
Location ManagerLiz de Planta
Script/Written byDavid Amphlett
Set LocationItaly
Sound MixStereo
Technical Specificationscolour - 16mm (all types)/ Super 16mm

Wiki

Synopsis

"Never Forget" is presented as a celebratory scrapbook of Take That's rise to fame. Childhood photographs and early personal images are intercut with footage of the group performing onstage, traveling, appearing on television, meeting public figures, and relaxing backstage. The video balances the polished image of the pop stars with glimpses of their earlier lives, turning the song into a visual farewell to the band's first era and a tribute to the fans and experiences that shaped their success.

Factoids & Trivia

  • The video is built largely from archival material rather than a conventional narrative or performance concept.
  • Childhood photographs of the five members are used to connect their pre-fame identities with the stars they became.
  • Footage includes live performances, backstage scenes, tour material, television appearances, and the band's meeting with then-Prince Charles.
  • "Never Forget" won Best Video at the 1995 Smash Hits Awards.
  • The single was released in 1995, shortly before Robbie Williams left Take That. In retrospect, the video's emphasis on memories and the group's shared journey gives it an unexpectedly farewell-like quality.
  • Howard Donald takes the lead vocal on the song, an unusual choice within the band's catalog and one that gives the video a slightly different focal point from some of their earlier promos.

Lyrics

(And we've come so far,
and we've reached so high,
and we've looked each day and night in the eye,
and we're still so young,
and we hope for more) (Choir)

We've come a long way
But we're not too sure where we've been
We've had success
We've had good times
But remember this...

Been on this path of life for so long,
...
© Take That - Never Forget. This is an excerpt, provided as citation under fair-use.
Take That - Never Forget thumbnail
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