Synopsis

Elly Jackson appears alone in a succession of sharply designed, futuristic environments built from grids, colored planes, oversized symbols, and floating 3D objects. Seated at first with her eyes closed, she gradually rises and moves through the artificial landscape while delivering the song with cool, unwavering intensity. The imagery grows more elaborate as cubes and geometric forms tumble around her, but she remains untouched—an abstract visual expression of the song’s promise to emerge from emotional damage stronger and “bulletproof.”

Factoids & Trivia

The video was directed by The Holograms, a French motion-graphics and directing team. It was shot in London and completed in Paris, combining physical set design, wardrobe, compositing, and extensive postproduction.

The production’s visual effects were handled in association with Mathematic, a motion-design studio known for highly graphic, digitally constructed imagery. Contemporary coverage described the result as geometric and Escher-like, with the computer-generated world carefully matched to Jackson’s styling.

Jackson is the only member of La Roux visible in the clip. Ben Langmaid co-wrote and produced the song with her, but the video presents La Roux almost entirely through Jackson’s deliberately stylized screen persona.

The opening and closing return Jackson to the chair, creating a circular structure. In between, her movement through increasingly unstable geometric spaces turns the refrain into a visual progression from composure to confrontation and back again.

The clip’s imagery has often been associated with Piet Mondrian’s abstract compositions: bold color blocks, rigid lines, and a preference for balanced geometric space. The video translates that language into a glossy late-2000s electronic-pop setting rather than reproducing it literally.

Despite becoming one of La Roux’s signature visual statements, Jackson later looked back on the video negatively and said she wished she could erase it. That retrospective reaction makes the clip an unusual case: a polished, instantly recognizable pop artifact that its star does not particularly identify with.