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Our Lady Peace - Naveed

Music Video
ArtistOur Lady Peace
SongNaveed
DirectorGeorge Vale
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

Our Lady Peace perform amid a restless crowd while a group of children roam an overexposed salvage yard. Their game takes on an increasingly threatening tone as they evade a prowling M4 Sherman tank and encounter a sinister ventriloquist dummy. Images of a pig's head mounted on a stake and an injured child left behind give the video a Lord of the Flies atmosphere. The bright, damaged landscape suggests a war-torn setting, contrasting innocence with fear and social collapse.

Factoids & Trivia

  • The video was released during the campaign for "Naveed," the title track from Our Lady Peace's 1994 debut album. The single reached No. 4 on Canada's alternative chart.
  • The salvage-yard setting and military vehicle give the performance footage an intentionally unstable, post-apocalyptic feel rather than presenting the band in a conventional concert or studio environment.
  • The M4 Sherman tank is one of the video's most distinctive practical visual elements, turning the children's surroundings into an active threat.
  • The ventriloquist dummy became a recurring visual motif in Our Lady Peace's early imagery. It also appeared in connection with the band's next album era, including the artwork for *Clumsy*.
  • The Persian spelling of "Naveed" appears on Raine Maida's acoustic guitar in the video. The name was associated with a childhood friend and means "bearer of good news."
  • The video's dark imagery contrasts with the optimism associated with the song's title and lyrics, a tension that became characteristic of the band's early "dark optimism."
  • In 1998, the video was ranked No. 33 in a MuchMusic poll of viewers' favorite videos of all time.
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