Synopsis

Lush perform "De-Luxe" in an unusually exposed setting, perched high in the branches of a tree with their instruments balanced around them. The stark outdoor footage emphasizes the band's early, spontaneous image and contrasts with the song's intricate, dreamlike sound. A separate US-market version takes a more elaborate psychedelic approach, surrounding the group with projections, strobes, flames, spinning platforms, dissolves, and layered images. The two clips present the same song through distinctly different visual languages: rustic and precarious in one, heavily stylized in the other.

Factoids & Trivia

• "De-Luxe" was Lush's first music video. The band had released the Scar EP in 1989 without making promotional clips for its songs.

• The original video was filmed in February 1990. Miki Berenyi later recalled that the band spent much of the day in a tree in freezing weather, with their instruments precariously positioned around them.

• Bassist Steve Rippon reportedly reached his limit after one break and ran away rather than climb back into the tree.

• A second video was made for the US market in connection with Gala, the compilation that introduced material from Lush's early 4AD releases to American listeners.

• The US version received a considerably more elaborate treatment, using flames, underwater-style movement, strobe lighting, projected imagery, rotating platforms, crossfades, and multiple exposures.

• In the United States, "De-Luxe" was issued as a promotional radio single rather than a conventional commercial single. It reached No. 14 on Billboard's Modern Rock Tracks chart.

• The song first appeared as the lead track on the Mad Love EP, released in the UK on February 26, 1990.

• "De-Luxe" later appeared as a playable song in Rock Band 2 and Rock Band Unplugged.