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Still image from Levi's Levi's 501 - Laundrette (Levi's 501. The Original Shrink-To-Fit Jeans.)

Levi's Levi's 501 - Laundrette (Levi's 501. The Original Shrink-To-Fit Jeans.)

TV Commercial | 1985
AdvertiserLevi Strauss & Co.(Advertiser
BrandLevi's
Director Roger Lyons or Tony Scott
MusicI Heard It Through The Grapevine - Marvin Gaye
Agency ProducerJonathon Ker
Art DirectorJohn Hegarty
ProductLevi's 501
AgencyBartle Bogle Hegarty, London
AwardsWFA Hall of Fame Award, 2003 (Best Saga)
Biz SectorApparel, Fashion & Footwear
CopywriterBarbara Noakes
CountryUK
Executive Creative DirectorJohn Hegarty
Full StoryA guy walks into a laundrette, pours a load of stones into the washing machine, takes off his jeans t-shirt and puts them in the machine, and then sits down in nothing but his white boxer shorts while his jeans wash.
Runtime1:00
Runtime00:50
Sound MixStereo
Spot NameLaundrette (Levi's 501. The Original Shrink-To-Fit Jeans.)
TalentNick Kamen
Technical Specificationscolour - 35mm (all types)
Release date

Stills

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