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Levi's Levi's 501 - Laundrette (Levi's 501. The Original Shrink-To-Fit Jeans.)

TV Commercial | 1985
AdvertiserLevi Strauss & Co.(Advertiser
Director Roger Lyons or Tony Scott
MusicI Heard It Through The Grapevine - Marvin Gaye
Agency ProducerJonathon Ker
Art DirectorJohn Hegarty
ProductLevi's 501
AgencyBartle Bogle Hegarty, London
AwardsWFA Hall of Fame Award, 2003 (Best Saga)
Biz SectorApparel, Fashion & Footwear
CopywriterBarbara Noakes
Executive Creative DirectorJohn Hegarty
Full StoryA guy walks into a laundrette, pours a load of stones into the washing machine, takes off his jeans t-shirt and puts them in the machine, and then sits down in nothing but his white boxer shorts while his jeans wash.
Sound MixStereo
Spot NameLaundrette (Levi's 501. The Original Shrink-To-Fit Jeans.)
TalentNick Kamen
Technical Specificationscolour - 35mm (all types)
Release date

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