Levi's Levi's 501 - Laundrette (Levi's 501. The Original Shrink-To-Fit Jeans.)
TV Commercial
| 1985
| Advertiser | Levi Strauss & Co.(Advertiser |
| Brand | Levi's |
| Director | Roger Lyons or Tony Scott |
| Music | I Heard It Through The Grapevine - Marvin Gaye |
| Agency Producer | Jonathon Ker |
| Art Director | John Hegarty |
| Product | Levi's 501 |
| Agency | Bartle Bogle Hegarty, London |
| Awards | WFA Hall of Fame Award, 2003 (Best Saga) |
| Biz Sector | Apparel, Fashion & Footwear |
| Copywriter | Barbara Noakes |
| Country | UK |
| Executive Creative Director | John Hegarty |
| Full Story | A guy walks into a laundrette, pours a load of stones into the washing machine, takes off his jeans t-shirt and puts them in the machine, and then sits down in nothing but his white boxer shorts while his jeans wash. |
| Runtime | 1:00 |
| Runtime | 00:50 |
| Sound Mix | Stereo |
| Spot Name | Laundrette (Levi's 501. The Original Shrink-To-Fit Jeans.) |
| Talent | Nick Kamen |
| Technical Specifications | colour - 35mm (all types) |
| Release date |
