| Advertiser | Cadbury / Schweppes |
| Brand | Dr. Pepper |
| Director | Bryan Buckley |
| Music | Joe & Co. |
| Music | Mark Campbell |
| Music | David Arch |
| Editor | Andrea Macarthur |
| Producer | Sophie Jacobs (at Hungry Man) |
| Agency Producer | Sarah Case |
| Production Designer | Caroline Pay |
| Production Designer | Kim Gehrig |
| Production Designer | Luke Williamson |
| Product | Soft Drink |
| Production Company | Hungry Man |
| Awards | Cannes Lions - International Advertising Festival, 2001 (Gold Lion) YoungGuns International Advertising & Design Award, 2001 (Bronze) Epica, 2001 (Winner) International Andy Awards, 2002 (Distinction) BoB - Best of the Best Awards, 2002 BoB - Best of the Best Awards, 2002 |
| Biz Sector | Soft Drinks, Tonics |
| Script/Written by | Caroline Pay |
| Script/Written by | Yan Elliott |
| Script/Written by | Mark Waites |
| Sound Mix | Stereo |
| Spot Name | Emergency [What's the Worst That Could Happen] |
| Technical Specifications | colour - format unknown |