| Advertiser | Buick Motor Division |
| Brand | Buick |
| Director | Alex Proyas |
| Director of Photography | Thomas Kloss |
| Editor | Richard Learoyd |
| Producer | Barbara Schmitt (at Propaganda Films) |
| Production Designer | Alan Rado |
| Production Designer | Dave Ekholm |
| Production Company | Propaganda Films |
| Biz Sector | Automotive |
| Script/Written by | Dave Ekholm |
| Script/Written by | Dan Veltri |
| Sound Mix | Stereo |
| Spot Name | Observatory |
| Technical Specifications | colour - format unknown |
| additional Credits | Kevin Moehlenkamp(Executive Creative Director), Scott Weitz(Agency Producer) |
| Release date |