Synopsis
Set in Alicante, Spain, the video follows A Tribe Called Quest as they cruise around town, spot attractive women, and pursue playful romantic encounters. Q-Tip and Phife Dawg trade verses across beaches, streets, an art museum, and a lively club, while the group's flirtation-focused lyrics provide the narrative thread. A globe-like decoration in Ali Shaheed Muhammad's car frames the trip, and the video closes with the trio asleep in the vehicle after their night out.
Factoids & Trivia
- "Find a Way" was released in 1998 as the first single from *The Love Movement*, A Tribe Called Quest's fifth studio album.
- The song's central idea concerns the uncertain boundary between friendship and romance, matching the video's lighthearted pursuit of potential partners.
- The video was filmed in Alicante, Spain, giving it a distinctly Mediterranean setting rather than the New York locations associated with many earlier Tribe videos.
- A bouncing sing-along ball appears during the choruses, adding a playful visual cue to the song's melodic hook.
- The track samples Towa Tei's "Technova." Tei had previously worked with Q-Tip on Deee-Lite's "Groove Is in the Heart."
- Production for the song came through The Ummah, with the album credits noting that the track's production was initiated by J Dilla, then known as Jay Dee.
- *The Love Movement* was announced as the group's final album shortly before its release, giving the single added significance within the original arc of A Tribe Called Quest's career.