Synopsis

The video is a performance-led presentation of Richie Sambora's romantic rock ballad. Sambora performs against an urban Los Angeles backdrop, with the imagery keeping attention on his vocals, guitar work, and direct delivery. Rather than telling a detailed narrative, the clip uses atmospheric street visuals and close performance shots to reinforce the song's message of commitment, forgiveness, and facing life's difficulties together. Its polished late-1990s style presents "In It For Love" as an earnest solo statement.

Factoids & Trivia

• The video was filmed on May 19, 1998, on Spring Street in Los Angeles.

• "In It For Love" was the second single from Sambora's second solo album, "Undiscovered Soul," released in 1998.

• Sambora co-wrote the song with Richard Supa.

• Don Was produced the album version of the track.

• The single reached No. 58 on the UK Singles Chart.

• "In It For Love" was one of two music videos made for singles from "Undiscovered Soul," following "Hard Times Come Easy."