Synopsis

Set against a stark, nearly monochrome backdrop, the video presents Neil Tennant and Chris Lowe performing amid rows of fluorescent lights and stark geometric compositions. A computer-generated white bust assembles from blocks, while a dancing couple moves through a series of stylized poses on an otherwise empty set. White CGI flowers appear around Tennant during the bridge, adding a deliberately artificial flourish. The restrained visual approach matches the song's melancholy encouragement and its polished, club-oriented production.

Factoids & Trivia

• "Before" was released on April 22, 1996, as the lead single from the album "Bilingual."

• Neil Tennant described the song as both a love song and "a song of encouragement," written for someone he knew who had experienced romantic disappointment.

• The track was written and recorded in New York City in June 1995 with the American market in mind. The original plan involved David Morales, but Danny Tenaglia took over the production when Morales became unavailable.

• Barbara Tucker, Karen Bernod, and Carole Sylvan provided backing vocals, while Peter Daou played keyboards.

• In the United States, "Before" marked the Pet Shop Boys' debut release on Atlantic Records. It reached No. 1 on Billboard's Dance Club Play chart.

• The video's minimalist imagery contrasts with the more elaborate computer-generated fantasy worlds used in several of the duo's earlier 1990s videos.

• The promotional campaign for the single included provocative artwork featuring male nudity. The image was intended as a visual joke about the state "before arousal," extending the song's title into the packaging.