Synopsis

The video opens on a glowing Wurlitzer jukebox playing a fragment of "I Want Your Sex" before the needle shifts to "Faith." George Michael appears in a stark, industrial setting, performing with an acoustic guitar and moving around the jukebox in a leather biker jacket, aviator sunglasses, faded jeans, and cowboy boots. His relaxed swagger, close-ups, and playful hip movements create a confident rock-and-roll persona, presenting a sharp visual break from his earlier Wham! image.

Factoids & Trivia

• The opening jukebox sequence briefly uses "I Want Your Sex," Michael's previous solo single, before switching to "Faith." The transition connects the two releases while moving from the provocative first single to a more traditional rock-and-roll presentation.

• Michael's outfit became one of the defining looks of late-1980s pop: heavy stubble, Ray-Ban aviators, a black leather jacket, blue jeans, cowboy boots, and an acoustic guitar.

• The jukebox, jacket, and guitar later took on extra significance in the "Freedom! '90" video, where these symbols of Michael's "Faith" era were destroyed as part of a deliberate rejection of his established public image.

• The video is notably economical in concept. Rather than relying on a narrative or elaborate cast, it builds its impact around Michael's performance, styling, attitude, and a handful of instantly recognizable props.

• The visual helped establish Michael as a solo star separate from Wham!, replacing the duo's polished pop presentation with a tougher, more self-assured image.