Synopsis

The video follows several people moving through separate locations and everyday situations, each seemingly isolated from the others. As the song develops, their paths gradually converge, creating a sense of connection and shared purpose. Embrace appear throughout in performance footage, which is woven into the narrative rather than presented as a separate studio sequence. The final meeting brings the different strands together, giving the video a quietly uplifting resolution that reflects the song's themes of reunion and emotional return.

Factoids & Trivia

• The video was released in 1998 to accompany the single, which came out in the United Kingdom on May 25 of that year.

• "Come Back to What You Know" became one of Embrace's biggest early successes, reaching number six on the UK Singles Chart.

• The song was produced by Martin "Youth" Glover at Hook End Studios near Checkendon, Oxfordshire. It was one of the tracks from *The Good Will Out* not produced by the band and Dave Creffield.

• The clip uses a narrative structure built around separate characters whose stories eventually intersect, a format that was a recognizable alternative to the performance-only videos common in the Britpop era.

• The song remained Embrace's highest-charting single until "Nature's Law" reached number two in 2006.