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Peter Gabriel - Sledgehammer

Music Video | United Kingdom | 1986
ArtistPeter Gabriel
SongSledgehammer
AlbumSo
DirectorStephen Johnson
Director of PhotographyDavid Sproxton
MusicPeter Gabriel
MusicFord & Atwater
EditorVisions
GenrePop
IntroNo
OutroNo
Production CompanyAardman Animations
Production CompanyAdam Whitaker - Limelight & RealWorld
AnimatorNick Park
Art DirectionBrothers Quay
Art DirectionMichael Wright
AwardsBritish Phonographic Industry Awards, 1987, Best Video
Montreux Pop Promo Festival, 1987, Best Video
MTV Awards, New York, 1987(Best Video of the Year, Best Male Video, Best Overall Performance in a Video, Best Art Direction in a Video, Best Editing in a Video, Best Concept Video, Best Direction in a Video, Most Experimental Video, Best Special Effects in a Video)
Full StoryPeter Lord(Animation), Nick Park(Animation), Richard Golesowski & Brothers Quay(Animation)
LabC. F. S.
LabelVirgin Records
ModelsGreg Boulton
ModelsChris Lyons
ModelsMichael Wright
ModelsDebbie Smith
NotesOne of the first videos in a very own visual style that seperated video art from movies.
Scenic ArtistFred Grey
Scenic ArtistJudith Hague
Script/Written byRank
Sound MixStereo
Technical Specificationscolour - 35mm (all types)

Wiki

Synopsis

Peter Gabriel performs in a surreal world where live action, clay animation, pixilation, and stop-motion collide. Lying beneath a sheet of glass, he appears to transform into a series of comic and dreamlike images, including oversized fruit, dancing chickens, animated clothing, colorful creatures, and shifting human forms. The video follows the song's playful sensuality rather than presenting a conventional narrative. Its rapid succession of visual jokes and handmade effects turns Gabriel's performance into a constantly changing pop-art spectacle designed to reward repeated viewing.

Factoids & Trivia

  • The video combines several painstaking techniques, including claymation, pixilation, stop-motion animation, and live-action photography. Aardman Animations and the Brothers Quay contributed to the animated sequences.
  • Peter Gabriel spent approximately 16 hours lying beneath a sheet of glass while raw fish and other elements were arranged above him for frame-by-frame filming.
  • The production used no CGI. Its visual transformations were created through physical materials, animation, camera tricks, and incremental movement.
  • The video was made to remain entertaining on repeated viewings, with numerous visual details and jokes packed into its fast-moving images.
  • The chairs that appear to walk behind the backing singers were reportedly added after performers complained about having to stand for extended periods during the stop-motion process.
  • "Sledgehammer" helped move Gabriel from cult-art-rock status into the mainstream pop audience. The song became his first US number-one single.
  • At the 1987 MTV Video Music Awards, the video won nine awards, including Video of the Year. Gabriel also received the Video Vanguard Award that night, giving him ten awards in total.
  • The video remains the record-holder for the most MTV Video Music Awards won by a single video.
  • Aardman later became internationally famous for the "Wallace & Gromit" and "Shaun the Sheep" franchises, making "Sledgehammer" an early high-profile example of the studio's work.
  • The original video was later restored and remastered in 4K by Aardman.

Lyrics

you could have a steam train
if you'd just lay down your tracks
you could have an aeroplane flying
if you bring your blue sky back

all you do is call me
I'll be anything you need

you could have a big dipper
going up and down, all around the bends
you could have a bumper car, bumping
this amusement never ends

I want to be your sledgehammer
...
© Peter Gabriel - Sledgehammer. This is an excerpt, provided as citation under fair-use.
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