Synopsis

David Ford performs "Decimate" in a stripped-back setting, with the video keeping the focus on his vocal delivery and the song's energetic, soul-inflected arrangement. Rather than building a detailed narrative, the clip presents Ford as a direct and charismatic performer, matching the track's contrast between bright, upbeat momentum and lyrics about emotional damage, temptation, and surrender. The result is a concise promotional video that emphasizes personality and performance over elaborate storytelling.

Factoids & Trivia

• "Decimate" was released as a single on October 8, 2007, through Independiente, shortly after appearing on Ford's second solo album, "Songs for the Road."

• The single was issued on 7-inch vinyl and as a digital download. Its accompanying tracks included "The Boy Most Likely To" and a demo version of "Decimate."

• The official video was published by Independiente on October 12, 2007, placing it within the album's October 2007 promotional campaign.

• The song was presented as an unusual combination of an upbeat Motown-style feel and much darker lyrics. Contemporary coverage highlighted that tension as one of its defining qualities.

• The single version was mixed by Ben Allen, who was also associated with work for Gnarls Barkley.

• "Decimate" received BBC Radio 2 playlist support during the 2007 single campaign and appeared in Music Week's contemporary radio listings.

• Ford later continued to perform the song live, sometimes expanding it into a medley with upbeat soul and pop standards.