Synopsis

Whirlwind Heat perform against a rough, stripped-down backdrop while the video shifts attention to models Susan Eldridge and Charlotte Kemp Muhl. The two women engage in an absurd, playful wrestling match, grappling in and around a pile of muddy teddy bears. The deliberately messy imagery, deadpan presentation, and flashes of physical comedy match the band's abrasive, unconventional sound. Rather than follow a conventional narrative, "Purple" plays like a surreal fashion shoot colliding with a low-budget performance piece.

Factoids & Trivia

• The video was filmed in New Paltz, New York, and features models Susan Eldridge and Charlotte Kemp Muhl.

• The wrestling sequence involving Eldridge and Muhl takes place among muddy teddy bears, giving the clip its most recognizable visual gag.

• "Purple" appeared on Whirlwind Heat's 2003 debut album, Do Rabbits Wonder?, which was produced by Jack White.

• A release connected with the video also included "The Making Of Purple." The main video was edited by Matt Gubler, while drummer Brad Holland edited the making-of feature.

• The song was issued as a single through the Third Man and XL/ V2 network, placing the video within the band's early association with Jack White's label venture.