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Prefuse 73 - Half Of What

Music Video
ArtistPrefuse 73
SongHalf Of What
DirectorEd Holdsworth
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

"Half Of What" presents a fast-moving visual study of urban space and abstraction. City scenes, architectural details, and graphic forms slide laterally across the frame, repeatedly shifting between recognizable environments and fractured, geometric patterns. Rather than following a conventional narrative, the video builds momentum through motion, repetition, and tightly synchronized editing. The imagery behaves almost like a visualizer for Prefuse 73's chopped, restless production, turning streets and structures into components of an evolving audiovisual collage.

Factoids & Trivia

  • The video was made as part of a 2002 Warp Records and Creative Review music video competition, which it won.
  • Its visual approach was associated with the early-2000s wave of experimental animation and motion graphics that accompanied Warp's electronic roster.
  • "Half Of What" was included in Warp's Magic Bus projection tour program and was scheduled for presentation at London's One Dot Zero festival in May 2002.
  • The clip later appeared on *WarpVision: The Videos 1989-2004*, Warp's compilation of music videos spanning the label's history.
  • The video's lateral movement through city imagery has been discussed as an example of music video editing that treats urban space as a rhythmic, almost abstract soundscape.
  • It was also included in the *OneDotZero Select* collection of graphic and animated films, placing it alongside work by artists such as Plaid, Mira Calix, Chris Clark, and Autechre.
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