Synopsis

In a hazy, dreamlike cityscape, Loreen moves through spaces marked by isolation and emotional distance. A young girl wanders alone through the streets, while Loreen appears in separate moments of quiet anguish and intense performance. The imagery shifts between darkness, pale light and surreal visual details, reflecting the song's conflict between reason and lingering desire. Rather than presenting a straightforward romance, the video creates an impressionistic portrait of someone struggling to let go of a relationship that has already ended.

Factoids & Trivia

• The official music video premiered on June 28, 2013, more than two years after the song's original Swedish release. It accompanied the international re-release of "My Heart Is Refusing Me" following Loreen's Eurovision victory with "Euphoria."

• The international single used a reworked version of the song rather than the original 2011 production. The album and international releases were more uptempo and included different production details.

• The video was produced by Saj&Co Films, with Simon Hernadi serving as producer. The production credits also list Linus Eklund as cinematographer and Ivan Spee and Therese Elfstrom as editors.

• The lone boy appearing in the video's cast is Teo Killden. The official production credits separately identify him as the "Boy."

• The visual approach was described at the time as combining a dense atmosphere with loneliness, sadness and hope. Its central image of a girl wandering through the city gives the otherwise abstract clip a simple emotional anchor.

• The song was Loreen's first attempt at Melodifestivalen. She placed fourth in the Gothenburg heat in 2011, then lost in the Second Chance round. In 2012, the song won SVT's online "Tredje Chansen" vote, which revisited memorable Melodifestivalen entries that had not reached the final.

• Loreen co-wrote the song with Moh Denebi and Bjorn Djupstrom. It became her breakthrough single in Sweden, reaching the top ten on the Swedish singles chart before its later international revival.