Synopsis

The video centers on older people presented as stylized characters, with the emphasis on faces, poses, and costume details rather than a literal storyline. Its visual identity comes from the contrast between the performers' age and the youthful, offbeat energy of the electronic track. Carefully assembled outfits and exaggerated styling give the piece a playful, fashion-conscious tone, turning a simple performance concept into a colorful character study.

Factoids & Trivia

• The video is listed as a 2013 production and was published in Emilie Boge Dresler's portfolio on November 6, 2013.

• Costume and styling were handled by Emilie Boge Dresler. She noted that making the video required considerable effort to find suitable costumes for the actors.

• The song appears on Bottled In England's Architect EP, released through Heavy Steps Media. The EP also includes a separate Mic Ryan remix of "Say It Again."

• The track combines electronic pop with drum-and-bass influences, placing the video within the distinctly Scandinavian crossover between experimental bass music and pop songwriting.

• The video was included in director Christina Amundsen's music-video portfolio alongside other Danish productions.