Synopsis
Blood Orange's Dev Hynes embarks on a flirtatious night out with a mysterious woman. Their date unfolds through motorcycles, milkshakes, dancing, and playful displays of attraction, but the mood gradually becomes more threatening. As the woman's intentions emerge, the glossy romance gives way to betrayal and violence. What initially feels like a carefree encounter ends in murder, turning the song's dreamy, seductive atmosphere into a stylish and unsettling short crime story.
Factoids & Trivia
- The video premiered online on May 24, 2012, via Nowness, before being circulated by music outlets including The Fader and Stereogum.
- "I'm Sorry We Lied" appears on Blood Orange's debut full-length album, *Coastal Grooves*, which was released by Domino on August 8, 2011.
- The production credits list Isaac Bauman as director of photography, Chris Black as producer, Leah Younesi as production manager, MISTERDOCTOR for the titles, and Loren White as colorist.
- The video was widely treated as a miniature film rather than a conventional performance clip, with its plot, visual pacing, and violent conclusion receiving more attention than a typical music-video setup.
- Stereogum characterized the visual style as a dark, neon-lit take on the *Drive*-influenced aesthetic that was appearing in several music videos around that period.
- The song was written and produced by Devonte Hynes, with additional production and mixing by Ariel Rechtshaid.