Synopsis
Tubelord's "My First Castle" is a brightly colored, deliberately low-fi collage that places the band inside a world of vintage household objects and retro visual textures. Rather than following a conventional narrative, the video builds a playful, surreal environment from quick edits, overlapping images, bold colors, and deliberately dated imagery. The result feels like a lost collection of 1970s television commercials reassembled around the band's energetic performance, giving the song an eccentric visual identity that matches Tubelord's restless art-rock style.
Factoids & Trivia
- The video was unveiled in September 2011 as part of the promotional campaign for Tubelord's second album, "r o m a n c e".
- Contemporary coverage compared the clip to a collection of 1970s commercials, particularly because of its vintage household objects, bright colors, and deliberately kitschy presentation.
- The video's rough, degraded appearance is a feature rather than a technical flaw. It was presented as a VHS-influenced piece, using image quality and visual wear to reinforce its retro character.
- Tubelord appear to be concealed within the collage of objects and textures instead of being presented through a straightforward performance setup. This makes the band part of the visual construction rather than simply the subject of it.
- "My First Castle" was released as the lead single from "r o m a n c e" in September 2011. The release was available on cassette and digital download, with the cassette also containing the songs "Elle Barge" and "Death".
- The track runs for just over three minutes and appears as the seventh song on "r o m a n c e", which was released on October 10, 2011.