Synopsis

The Kills perform "The Good Ones" in a stark, stylized world where their presence seems to trigger an escalating fascination among the people around them. Alison Mosshart and Jamie Hince appear in a diner and other urban settings, framed in close-up and surrounded by flashes of color, movement, and voyeuristic attention. The video turns the song's charged, ambiguous lyrics into a portrait of attraction as contagion, with the duo remaining cool and self-possessed while everyone else appears increasingly consumed by them.

Factoids & Trivia

• "The Good Ones" was released in 2005 as the first single from The Kills' second album, "No Wow." The single reached No. 23 on the UK Singles Chart, making it the duo's highest-charting UK single.

• The video's visual idea matches the song's deliberately unclear central question. Rather than explaining what "the good ones" are, it presents desire, curiosity, and sexual tension as reactions to the duo's presence.

• A contemporary review of "No Wow" described the video's onlookers as being infected by "pink lust," highlighting the importance of the video's pink color motif and its exaggerated, almost surreal treatment of attraction.

• The diner sequence includes Jamie Hince using an old flip phone. In a 2022 interview, Hince recalled that the phone had been borrowed, and said the shot had become an unexpected time capsule of the pre-smartphone era.

• The video remains part of The Kills' official online video archive, where it is grouped with the band's "No Wow" era material.