Synopsis
A masked demon runs amok through a small, shadowy town while The Strumbellas perform "Sheriff" amid the growing chaos. The eerie figure moves through the streets like an invading force, blending folk-horror imagery with the band's energetic performance. The rampage eventually brings the creature face to face with a police officer, ending in a sudden shooting that gives the song's repeated refusal to take responsibility an ominous visual twist.
Factoids & Trivia
- The official video was released on May 17, 2012, during the promotional campaign for the band's debut album, "My Father and the Hunter."
- The clip was edited by Kheaven Lewandowski, according to the video's official YouTube description.
- Contemporary coverage described the video as a "chilly" supernatural short, emphasizing its contrast between the band's rootsy sound and its unsettling imagery.
- The video's official description used a tongue-in-cheek description of the track as wholesome, God-fearing satanic music, matching the deliberately playful horror tone.
- The video appeared as The Strumbellas were preparing a Canadian tour that traveled from Ontario to the West Coast.