Synopsis
Sergio Mendes sits at the piano as the video moves between images of his younger self and the celebrated musician he became. In a colorful Brazilian bar, The Black Eyed Peas perform alongside Mendes, filling the room with dancing, movement, and a celebratory atmosphere. The clip presents "Mas Que Nada" as a meeting point between generations and musical styles. It closes by turning the performance into a photographic memory, linking Mendes' long career with the song's modern revival.
Factoids & Trivia
- The 2006 recording appears on Mendes' album "Timeless" and features The Black Eyed Peas, with will.i.am handling the production and drum programming.
- "Mas Que Nada" was written by Brazilian musician Jorge Ben and first recorded by him in 1963. Mendes' 1966 version with Brasil '66 transformed it into an international pop hit.
- Mendes' 1966 recording became the first song sung entirely in Portuguese to reach the top five of the U.S. Billboard pop chart.
- The 2006 video was released as a promotional video for the single in June 2006. Its credits include cinematographer Joe Provenzano and producer Monica Blackburn.
- The remake helped introduce Mendes' signature song to a new generation through its hip-hop-influenced arrangement and the presence of The Black Eyed Peas.
- The song's renewed visibility was reinforced by its use in Nike's "Joga Bonito" soccer campaign and appearances connected with sports video games and football culture.
- Mendes' original 1966 album, "Herb Alpert Presents Sergio Mendes & Brasil '66," was later inducted into the Grammy Hall of Fame.