Synopsis

NONONO's "Pumpin Blood" video follows a troubled couple whose argument over their pet rabbit unfolds in a bleak, wintry setting. Broken dishes, tense exchanges, and solitary moments give the verses an uneasy emotional weight. As the chorus arrives, the imagery opens out toward a windswept shoreline, where the band performs amid smoke, flashing lights, and dark water. The emotional pressure eventually gives way to release, with the male protagonist abandoning his sadness for an uninhibited dance as the song's upbeat energy takes over.

Factoids & Trivia

• The video premiered on April 15, 2013, shortly after "Pumpin Blood" was released as NONONO's debut single.

• Its muted colors, heavy skies, and stark shoreline imagery deliberately work against the song's bright, whistled pop hook. The contrast was noted by contemporary coverage, which described the track as a summer anthem despite the video's dark appearance.

• The central rabbit is more than a visual novelty: it becomes the object of a dispute between the couple and a strange bargaining piece in their breakup drama.

• The production credits list Simon Mulk as producer and Simon Rudholm as director of photography. An aerial camera operator, Daniel Casselby, is also credited.

• Viktor Khan and Agnes Hallen are listed among the video's additional talent.

• The song became NONONO's international breakthrough, reaching audiences well beyond Sweden and helping establish the trio's distinctive blend of electronic pop, indie-rock atmosphere, and prominent whistling.