| Advertiser | Honda Motor Co. |
| Brand | Honda |
| Director | Antoine Bardou-Jacquet |
| Producer | Simon Poon Tip (at Partizan Midi Minuit) |
| Product | CR-V |
| Production Company | Partizan Midi Minuit |
| Agency | Wieden + Kennedy |
| Note | The commercial received upon its release a huge amount of awards, making it one of if not the most awarded commercial in history. Overshadowing this fact is that the concept is highly inspired by a video art film/short film called Der Lauf der Dinge. The creators of this film, Peter Fischli and David Weiss, accused Wieden + Kennedy of plagiarism. |
┌────────────────────────────────────────────┐ influenced ┌───────────────────────┐ │ Der Lauf der Dinge (aka The Way Things Go) │ ────────────> │ Honda Motor Co. "Cog" │ └────────────────────────────────────────────┘ └───────────────────────┘