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Apple - 1984

TV Commercial | 1984
ClientApple
DirectorRidley Scott
Production DesignerLee Clow
Art DirectorBrent Thomas
Production CompanyRSA Films
AgencyNew York
AgencyChiat/Day
Biz Sector?
CopywriterSteve Hayden
CountryInternational
NotesThe famous _1984_ commercial that launched the Macintosh during the Super Bowl in 1984 is purported to have been shown only once; but to qualify for 1983's advertising awards, the commercial also aired on December 15 at a small TV station in Twin Falls, Idaho (KMVC Channel 11), and in movie theaters for weeks starting on January 17th. (Apple Confidential)
Speech: _Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom, secure from the pests purveying contradictory thoughts. Our Unification of Thought is more powerful a weapon than any fleet or army on earth. We are one people. With one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!_
Off-Text: _On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'_
Runtime1:00
Script/Written bySteve Hayden
Sound MixStereo
Spot Name1984
TalentRunner - Anya Major
Technical Specificationscolour - format unknown

Timeline

22nd January 1984

Apple's 1984 commercial airs in the US.

Stills

Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984 Apple - 1984
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