| Advertiser | Lorillard |
| Brand | Lorillard |
| Director | Jake Scott |
| Producer | Barbara Schmitt (at RSA) |
| Production Designer | Richard Velloso |
| Product | Anti-Smoking Message |
| Production Company | RSA |
| Agency | Bozell |
| Biz Sector | Anti-Drug/Drink/Smoking, Aids, Red Cross |
| Script/Written by | Rob Rooney |
| Sound Mix | Stereo |
| Spot Name | Piercing Parlor |
| Technical Specifications | colour - format unknown |
| additional Credits | Brent Bouchez(Executive Creative Director), Kelly Fagan(Agency Producer) |