| Advertiser | Diageo (Ex UDV - United Distillers & Vintners) |
| Brand | Guinness |
| Director | Frank Budgen |
| Music | Wave |
| Music | Antar Daly |
| Editor | Paul Watts |
| Agency Producer | Yvonne Chalkley |
| Production Designer | Walter Campbell |
| Sound Designer | Johnny Burns |
| Production Company | Gorgeous Enterprises |
| Production Company | Headquarters |
| Production Company | Headquarters / Bicoastal |
| Account Executive | Clive Tanqueray |
| Agency | Abbott Mead Vickers BBDO Ltd |
| Awards | Cannes Lions - International Advertising Festival, 2000 (Silver Lion) CLIO Awards, 2000 (Gold) CLIO Awards, 2000 (Silver) CLIO Awards, 2000 (Silver) |
| Biz Sector | Beers, Ciders, Lagers |
| Film Producer | Helen Williams |
| Script/Written by | Tom Carty |
| Sound Mix | Stereo |
| Spot Name | Bet on Black |
| Technical Specifications | colour - format unknown |