| Advertiser | Coca-Cola Company |
| Brand | Sprite |
| Director | Hank Perlman |
| Music | Lyle Greenfield |
| Editor | Gavin Cutler |
| Producer | Barbara Schmitt (at Hungry Man) |
| Production Designer | Chris Brignola, Jim Carroll |
| Production Company | Hungry Man |
| Agency | Lowe |
| Biz Sector | Soft Drinks, Tonics |
| Script/Written by | Jay Sharfstein, Jonathan Pepoon |
| Sound Mix | Stereo |
| Spot Name | Rough Ride |
| Technical Specifications | colour - format unknown |
| additional Credits | Lee Garfinkel, Gary Goldsmith(Executive Creative Director), Liz Hodge(Agency Producer) |