| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Director | Steve Chase |
| Producer | Christiern Tops°e (at Reactor Films) |
| Agency Producer | Bryan Sweeney |
| Production Designer | John Hayes |
| Product | Bud Light |
| Production Company | Reactor Films |
| Awards | American Advertising Awards, ADDY, 2000 (ADDY) American Advertising Awards, ADDY, 2000 (ADDY) Live Action Directors, 2000 (Winner) CLIO Awards, 2000 (Bronze) |
| Biz Sector | Beers, Ciders, Lagers |
| Script/Written by | Barry Burdiak |
| Script/Written by | Patrick Knoll |
| Sound Mix | Stereo |
| Spot Name | Rough Choice |
| Technical Specifications | colour - format unknown |