Synopsis

Sepultura perform "Slave New World" amid barren, volcanic-looking terrain, with Max Cavalera delivering the song's confrontational message directly to camera. Their performance is intercut with disturbing images of human control and forced conformity: a restrained man is prepared with an electric razor, while other figures are subjected to dehumanizing treatment and barcode branding. The imagery turns the song's attack on censorship, prejudice, and social conditioning into a stark visual statement about people being reduced to obedient, monitored commodities.

Factoids & Trivia

• Released in 1994, the video promoted "Slave New World," the third and final single from Sepultura's Chaos A.D.

• The barcode imagery echoes the single's artwork, which features a clenched fist marked with a barcode.

• The song's lyrics were co-written by Evan Seinfeld of Biohazard, linking two important Roadrunner Records metal bands of the period.

• The title is a play on Aldous Huxley's dystopian novel Brave New World, adapting its idea of manufactured social order into a protest against modern control.

• "Slave New World" reached number 46 on the UK Singles Chart, making it one of Sepultura's stronger charting singles in Britain.

• The video was later included on the band's 1995 VHS release Third World Chaos and its 2002 DVD counterpart, Chaos DVD.

• The song remains a regular part of Sepultura's live repertoire and has also been covered by bands including Trivium.