Synopsis
Timbuk3 perform in stark black-and-white surroundings, positioned beside a camper trailer in a barren canyon. Their upbeat delivery and deadpan presence are interrupted by crude animated images of a world shaped by nuclear anxiety. The contrast between the song's catchy optimism and the visuals' post-apocalyptic imagery exposes the joke at its center: the narrator's promising future is tied to nuclear science, militarized progress, and possible catastrophe. The clip turns an apparent graduation anthem into a sardonic Cold War nightmare.
Factoids & Trivia
- The video's concept was developed collaboratively by Pat and Barbara MacDonald and Carlos Grasso, the creative director at I.R.S. Records. They specifically wanted a trailer and a post-apocalyptic landscape.
- The animated sequences were intended to underline the song's nuclear-holocaust references. This was important because many listeners initially treated the track as a straightforward celebration of academic success and graduation.
- The donkey carrying a television was taken from the artwork for *Greetings from Timbuk3*. The album cover existed before the video was conceived, so the image was adapted rather than created specifically for the clip.
- The stark black-and-white performance footage and deliberately rough animation give the video an intentionally homemade, counter-commercial feel, matching Timbuk3's combination of folk instruments, electronic backing, and darkly comic writing.
- The clip helped establish Timbuk3 as more than a novelty act during the song's 1986-87 breakthrough. It was included among the group's 1987 MTV Video Music Award exposure, while the single itself became their only Top 20 hit.
- The video was later included in the *Greetings From Eden Alley* home-video package, which assembled Timbuk3 clips with additional footage left over from the *Eden Alley* video sessions.