Synopsis
The video for "The Set Up (You Need This)" is a playful performance piece built around Reel Big Fish's energetic delivery and deliberately offbeat humor. The band performs the song while the visuals emphasize their animated stage presence, exaggerated expressions, and the track's catchy, unconventional pop-rock structure. Rather than presenting a detailed storyline, the clip works as a colorful showcase for the group's personality, keeping the focus on the musicians, their comic timing, and the infectious chorus.
Factoids & Trivia
- "The Set Up (You Need This)" was released in 1998 as the only single from the album "Why Do They Rock So Hard?"
- The song received exposure on MTV and M2 during the album's promotional campaign.
- The title began as an inside joke about the record label repeatedly discussing "setup time" for the new single. The parenthetical phrase was added because the label wanted recognizable words from the chorus in the title.
- Aaron Barrett later explained that the lyrics were not written around a specific story or person. He described the words as essentially coming out spontaneously.
- The track marked a move away from the band's more straightforward ska-punk sound toward a more polished pop-rock approach, while retaining the horns and humor associated with Reel Big Fish.
- The opening guitar riff was the first riff Aaron Barrett ever wrote.
- The song was produced by John Avila, known for his work with Oingo Boingo, alongside the band's established producer Jay Rifkin.
- The video helped reinforce Reel Big Fish's reputation for quirky, self-deprecating music videos during the band's late-1990s mainstream breakthrough.