Synopsis

Pizzicato Five turn "It's A Beautiful Day" into a bright, retro television spectacle. Maki Nomiya performs the song with poised, playful cool while the band and supporting dancers appear in a stylized studio setting. Rapid camera switches, vintage broadcast effects, sepia tones, scan lines, and choreographed movement give the clip the feel of a rediscovered 1960s pop program. Its polished artificiality matches the song's dreamlike vision of waking to an unexpectedly happy morning and the promise of a new romance.

Factoids & Trivia

• The single was released in Japan on March 1, 1997, and later appeared on the album "Happy End of the World."

• Yasuharu Konishi created the song for a promotional campaign for Tenji no Bra, a Japanese lingerie product. He also reshaped an older Pizzicato Five song, "Waga Na wa Groovy," and reused a melody from a demo recorded before the group was formed.

• Cornelius guitarist Keigo Oyamada played the rhythm guitar, continuing his contribution from "Waga Na wa Groovy." Masumi Arichika supplied the prominent backing vocals.

• The video was filmed in the large Fuji TV studio formerly used for the live music program "Beat Pops." Konishi specifically praised the clip's real-time camera switching.

• Its deliberate 1960s television aesthetic, including broadcast-style image wear and choreographed backing performers, places the video within Pizzicato Five's broader fascination with vintage pop culture, fashion, and studio entertainment.

• The clip was included among the 12 Pizzicato Five videos reissued through Nippon Columbia's 2019 "The Band of 20th Century" campaign, with updated audio versions prepared under Konishi's supervision.