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Pet Shop Boys - A Red Letter Day

Music Video | 1997
ArtistPet Shop Boys
SongA Red Letter Day
AlbumBilingual
DirectorHoward Greenhalgh
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown
Release date

Wiki

Synopsis

Neil Tennant and Chris Lowe appear among seemingly endless lines of people waiting in bleak, open surroundings. Each queue leads to an unexpectedly ordinary or surreal destination: a telephone box, an ice cream van, a sunbed, and finally the cliffs at Beachy Head. The repetitive movement and static compositions turn the lyric "I'm always waiting" into a dry visual joke, while the contrast between communal patience and isolated destinations gives the video an understated, slightly ominous mood.

Factoids & Trivia

  • The video was made for the fourth single from *Bilingual*, released in the UK on March 17, 1997.
  • The queues directly reflect the song's recurring idea of waiting for a loved one to say "I love you."
  • The destinations include a phone box, an ice cream van, a sunbed, and Beachy Head, creating a progression from everyday consumer pleasures to a distinctly darker final image.
  • Chris Lowe later called the video the Pet Shop Boys' "worst video," a judgment that has become one of the production's best-known anecdotes.
  • The song itself grew from an experiment with the chord changes of Beethoven's "Song of Joy" placed over a four-four dance beat.
  • The recording features the Choral Academy of Moscow. The choir was recorded in Moscow, giving the track a grand, international scale that contrasts with the video's deliberately mundane imagery.
  • The single reached number 9 on the UK Singles Chart, but fell to number 42 the following week, making it an unusually brief Top 40 appearance.
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