Synopsis

The video opens with two BMW coupes racing through the streets before shifting to a crowded club. Next perform among dancers in several stylized sets, including a geometric backdrop, a dance floor, an elevator, and a bathroom. The choreography mirrors the song's flirtatious tension, with each member receiving individual moments alongside female dancers. The fast cars, leather-heavy styling, and club atmosphere give the performance a youthful, hip-hop-influenced edge.

Factoids & Trivia

• The opening race uses two BMW E36 coupes, including an Estoril Blue example that has drawn attention from car enthusiasts.

• The video's wardrobe represented a deliberate image shift from the formal suits seen in the group's "Butta Love" video. The production team reportedly had to send clothing photos to Arista chairman Clive Davis, who initially preferred the trio to appear in suits.

• The video's concept was built around choreography that would reflect the song's suggestive lyrics without turning the clip into a conventional narrative.

• Each member was given a separate vignette to highlight his personality, while the larger dance sequences presented Next as a unified group.

• "Too Close" was released as the second single from Rated Next and became Next's signature hit, spending five non-consecutive weeks at No. 1 on the Billboard Hot 100.

• The song's direct sexual subtext was easy to miss beneath its smooth vocals and dance-oriented production, helping the track work both as a mainstream pop hit and as an R&B club record.

• The track returned to public attention in 2015 through Nicholas Fraser's viral "Why You Always Lying" parody, which reused the melody and structure of the original.