Synopsis

LL Cool J performs a sensual, flirtatious fantasy built around the song's sexual tension. The video moves between nighttime street scenes, phone conversations, nightclub imagery, and intimate interiors, presenting desire as a glossy, stylized urban romance. LL delivers his verses with confident swagger while women lip-sync LeShaun's parts and mirror the track's provocative mood. The visual emphasizes atmosphere, fashion, and chemistry over a conventional narrative, creating one of the more openly erotic hip-hop videos of the mid-1990s.

Factoids & Trivia

• LeShaun does not appear in the finished video. She was pregnant when the video was filmed, so models were used to represent her and lip-sync her sections.

• The track's instrumental was reportedly first intended for The Notorious B.I.G.'s second album, "Life After Death," before it was redirected to LL Cool J.

• The production samples Grace Jones' "My Jamaican Guy," giving the song and video their distinctive Caribbean-tinged atmosphere.

• The hook also draws on "Wild Thang," a 1988 track associated with LeShaun's earlier group, 2 Much.

• The recurring "Go Brooklyn!" crowd chant comes from Stetsasonic's "Go Stetsa."

• Released as the second single from "Mr. Smith," the song reached No. 9 on the Billboard Hot 100 and became one of LL Cool J's signature mid-1990s hits.

• The video helped reinforce LL Cool J's transition from battle-rap intensity toward a more polished, sexually charged image aimed at mainstream success.

• "Doin' It" received a nomination for Best Rap Video at the 1996 MTV Video Music Awards.