Synopsis

Ja Rule, Jay-Z, and DMX deliver a raw street-rap showcase built around "It's Murda" and "Kill 'Em All." The video relies on forceful performance footage, tight group shots, gritty urban settings, and a confrontational visual mood rather than a conventional storyline. Ja Rule anchors the presentation while Jay-Z and DMX add their own intimidating presence, emphasizing the chemistry and competitive energy behind one of 1999's most memorable Murder Inc.-associated collaborations.

Factoids & Trivia

• The clip is generally identified as a combined "It's Murda/Kill 'Em All" video, pairing two tracks from Ja Rule's 1999 debut album, "Venni Vetti Vecci."

• "It's Murda" features Ja Rule, Jay-Z, and DMX, while "Kill 'Em All" features Ja Rule and Jay-Z. Together, the songs document the brief period when the three rappers were discussed as a possible Murder Inc. supergroup.

• The trio had already appeared together on "Murdergram," but the proposed full-length group project never materialized.

• Ja Rule later described "Kill 'Em All" as the kind of hard, street-focused record he wanted to push. He said Def Jam instead favored more commercial singles such as "Put It on Me" and "Wonderful."

• The video belongs to the late-1990s New York rap visual style: stark locations, direct-to-camera delivery, crew-centered staging, and minimal narrative decoration.