Synopsis

Per Gessle performs against a barrage of unsettling, darkly comic vignettes. Short scenes of violence, danger, strange behavior, and uneasy encounters flash by and repeat throughout the song, creating a deliberately fragmented rhythm. The looping structure makes each moment feel like a recurring nightmare rather than a conventional narrative. Gessle appears as both performer and observer inside this chaotic world, while the video matches the track's propulsive groove with sharp, attention-grabbing editing.

Factoids & Trivia

• "Kix" was released as the second single from *The World According to Gessle* in 1997. It reached number 28 on the Swedish singles chart.

• The video was made in multiple versions. Some scenes were re-edited for MTV after the original cut was considered too disturbing, including an image involving a person being pushed beneath a train.

• The clip's structure is built around several short scenarios that recur repeatedly rather than progressing as one continuous story.

• Per Gessle later described the video as fresh, unusual, and exceptionally well edited. He also said the three videos made for the album were expensive productions, although they did not significantly improve the album's commercial performance.

• Gessle felt that "Kix" could have become a major Roxette track with Marie Fredriksson singing it. He particularly praised its groove, Jonas Isacsson's guitar work, and Jalle Lorenson's harmonica.

• An official director's cut was later made available alongside the standard video.