Synopsis

Dead Or Alive perform "Brand New Lover" in a highly stylized studio setting built around Pete Burns' commanding presence. Burns appears in close-up and full-body shots, surrounded by dramatic lighting, bold poses, and energetic male dancers. The band members contribute to the performance imagery, while the editing keeps pace with the song's electronic dance pulse. Rather than presenting a narrative, the video works as a fashion-conscious performance piece, emphasizing attitude, movement, and Burns' deliberately theatrical image.

Factoids & Trivia

• "Brand New Lover" was released as the lead single from Dead Or Alive's third studio album, "Mad, Bad and Dangerous to Know," in 1986.

• The song was written by Pete Burns, Stephen Coy, Tim Lever, and Mike Percy, with production by Stock Aitken Waterman.

• The single was a relatively modest hit in the band's native United Kingdom, reaching No. 31, but it performed much better in the United States, where it reached No. 15 on the Billboard Hot 100.

• In the United States, "Brand New Lover" also topped the dance chart for two weeks in December 1986.

• The album version is based on a shortened edit of the extended "Dust Monkey's Love Bubble Club" remix, reflecting the importance of club-oriented remixes to the song's presentation.

• The video reinforces the contrast that defined Dead Or Alive at the time: tightly constructed electronic dance-pop paired with Burns' flamboyant, confrontational visual persona.