Synopsis

The members of 98 Degrees each believe they have found romance with the same woman, played by Ali Landry. Their parallel dates unfold in polished, romantic settings as the group sings about lifelong commitment. The story takes a comic turn when the woman ultimately chooses another man, played by Dustin Diamond. The band members are left disappointed as she marries him, turning the earnest wedding-ballad premise into an unexpected breakup punchline.

Factoids & Trivia

• Ali Landry plays the woman romantically linked with all four members of 98 Degrees, while Dustin Diamond appears as the groom at the end.

• The video's surprise ending deliberately undercuts the song's straightforward declaration of devotion: the woman does not marry any of the band members.

• Jeff Timmons later recalled that the production used multiple SLR cameras arranged in a circle. He described the setup as a technically ambitious approach that helped give the video a distinctive visual style.

• "I Do (Cherish You)" was released as the fourth and final single from the group's 1998 album "98 Degrees and Rising."

• The song was also associated with the soundtrack to the 1999 romantic comedy "Notting Hill," broadening its connection to wedding and romance-themed pop culture.