Synopsis

Snow performs "Informer" in and around a stark jail setting, moving between bars, corridors, cells, and stark urban exteriors. The video alternates his rapid-fire dancehall delivery with shots of M.C. Shan, dancers, and groups of people moving to the beat. Snow's prison imagery gives the song's warnings about informers a rough visual setting, while the energetic editing, bright clothing, and street choreography keep the clip rooted in early-'90s hip-hop and reggae video style.

Factoids & Trivia

• The video was shot in New York on a low budget, with M.C. Shan appearing alongside Snow.

• Snow was sent back to prison after the shoot and reportedly saw the finished video for the first time while behind bars. Other inmates initially doubted that he had a music career until the clip appeared on television.

• The prison setting was especially striking because it echoed Snow's real-life legal troubles rather than functioning as a purely fictional backdrop.

• Mona Scott-Young appears among the dancers. She later became a prominent music manager and television producer.

• The video's rapid delivery was difficult for television audiences to follow. Broadcast versions used subtitles, helping viewers make sense of Snow's heavily accented dancehall phrasing.

• The clip gained major exposure through The Box, the interactive cable music channel, before MTV began airing it more widely.

• "Informer" became Snow's signature video and helped turn a Toronto performer with a Jamaican-influenced style into an international pop star.