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Fiona Apple - Never Is A Promise

Music Video | 1997
ArtistFiona Apple
SongNever Is A Promise
DirectorStéphane Sednaoui
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown
Release date

Wiki

Synopsis

Fiona Apple performs alone in a shadowy, dreamlike setting shaped by rippling blue-green light and watery textures. The video keeps its focus on her face, body language, and intense delivery, moving between direct close-ups and wider images that make her seem isolated inside an unstable emotional landscape. Rather than illustrating a literal story, it visualizes the song's central tension: the desire to be understood by someone who can never fully share the singer's inner life.

Factoids & Trivia

  • The video dates from 1997 and runs for approximately five minutes. It was released in the United States in December of that year.
  • "Never Is a Promise" was one of three songs on the demo that helped Apple secure her record deal. It was the only song from that original demo to appear on her debut album, *Tidal*.
  • Apple wrote the song when she was 16. She later explained that its subject was connected to her first sexual relationship and the painful realization that the other person was interested in someone else.
  • The recording on *Tidal* retains the song's intimate piano-and-vocal foundation from the demo, while the finished arrangement adds prominent strings. Van Dyke Parks handled the orchestration.
  • Apple described the song less as a straightforward breakup piece than as an expression of having faith in what she wanted for herself.
  • The video's aquatic-looking lighting and shifting textures echo the emotional imagery of the lyrics, especially the references to scenery, changing light, shades, shadows, and rising perspective.

Lyrics

You'll never see
The courage I know
Its colors' richness won't
Appear within your view
I'll never glow
The way that you glow
Your presence dominates
The judgements made on you
But as the scenery grows
I see in different lights
The shades and shadows
Undulate in my perception
My feelings swell and stretch
...
© Fiona Apple - Never Is A Promise. This is an excerpt, provided as citation under fair-use.
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