Synopsis
Fiki and Haktan perform a dramatic duet about two men dealing with the aftermath of a devastating breakup. One cannot accept that his former lover is gone, while the other listens, offers brotherly support, and insists that she will not return. The video presents the singers in an austere, dark setting, using close-ups, stark lighting, and restrained performance shots to keep the focus on the song's sorrow, emotional conflict, and theme of male vulnerability.
Factoids & Trivia
- Released in 2017, "Po Mazhki" was presented as a collaboration between Bulgarian singer Fiki and Turkish performer Haktan.
- Haktan was a special guest at Fiki's wedding to Gyulcan in October 2017. The pair reportedly filmed the music video the following day.
- Although the shoot took place in Bulgaria, the video's clean black-background design, dramatic lighting, and emphasis on the performers were styled after Turkish pop productions.
- The music and arrangement were created by Daniel Ganev.
- The lyrics were written jointly by Marieta Angelova and Ilknur Canevi, Haktan's wife. The song combines Bulgarian and Turkish elements.
- The styling was handled by Stoyan Apostolov, while Emilio Stefano worked on the performers' hairstyles and Maria Gospodinova provided the makeup.
- The song was promoted as a ballad for men with broken hearts, with its central idea built around the contrast between outward masculine composure and unresolved grief.