Synopsis
Ariana Grande turns "Problem" into a stylized 1960s pop spectacle, performing in a series of geometric sets filled with bold patterns, swirling graphics, go-go dancers, and retro choreography. Her high-ponytail look, white thigh-high boots, and sequined outfits reinforce the mod aesthetic. Iggy Azalea appears for her rap verse, switching between solo poses and scenes with Grande, while Big Sean makes a brief cameo. The fast-cut video emphasizes fashion, movement, and visual attitude rather than a conventional storyline.
Factoids & Trivia
- The official video premiered on May 30, 2014, shortly after the single's April 28 release. It was filmed on April 29.
- Its visual style draws on 1960s mod and psychedelic pop imagery, using black-and-white photography, pink accents, spiral backdrops, graphic shapes, and highly stylized sets.
- Grande's white boots and high ponytail echo the look associated with her early live performances of "Problem," giving the video a direct connection to the song's promotional era.
- Big Sean appears briefly in the video. His whispered line, "one less problem without you," is heard in the song's post-chorus but is not formally credited as a featured artist.
- The video passed 100 million views on Vevo in July 2014, becoming Grande's second Vevo-certified music video after "The Way."
- "Problem" won the award for Best Pop Video at the 2014 MTV Video Music Awards.