Synopsis
AVAN LAVA's "It's Never Over" presents the song as a high-energy dance-pop performance centered on frontman TC and the group's synchronized movement. Rather than following a detailed storyline, the video emphasizes choreography, attitude, and the tension of a relationship that has become impossible to repair. The repeated performance energy mirrors the song's central idea: even after the decision to walk away, emotional drama can keep resurfacing. The result is a stylish, theatrical visual counterpart to the track's bright, club-ready sound.
Factoids & Trivia
- The official video appeared online in February 2012, shortly before the release of the *Flex Fantasy* EP on February 21, 2012.
- The song was written by AVAN LAVA and Vanessa Walters. Walters also choreographed the video's dance sequences.
- TC handles the lead vocal, with guest vocals from Drew Citron and Jo Lampert.
- Le Chev and Ian Pai produced and mixed the track, while Tom Coyne mastered it at Sterling Sound in New York City.
- The song was presented as a move away from the band's earlier lo-fi shoegaze sound toward a more colorful, high-energy pop style.
- Contemporary coverage connected the track's glossy dance-pop character with AVAN LAVA's theatrical live shows, which featured synchronized dancing, elaborate lighting, and strong visual styling.
- The song's emotional premise is deliberately less romantic than its upbeat production suggests. The band described it as being about an unhealthy relationship in which repeated attempts to reconcile only create more drama.