Synopsis

A glamorous young woman arrives at a dimly lit New York bar and quickly becomes the center of attention. She flirts with patrons, taunts a man at the bar, and spills a drink in his face before slipping into a more private area. There, she performs a teasing striptease for The Virgins as they play nearby. After captivating the band and everyone around her, she pulls on her coat and leaves as abruptly as she appeared, preserving her mysterious, untouchable allure.

Factoids & Trivia

• The video was filmed at Lit, a bar on Second Avenue in New York City's East Village. Frontman Donald Cumming had been a regular there for years.

• Lit also had personal significance for the band: it was the first place where The Virgins played "Rich Girls" in a club, after Cumming's friend Frankie DJed the track there.

• Behati Prinsloo plays the video's central character. At the time, she was an emerging model who had recently become associated with Victoria's Secret.

• The band cited Chris Isaak's "Wicked Game," particularly its use of Helena Christensen as an unforgettable visual focal point, as an influence on the video's concept.

• The clip helped establish "Rich Girls" as one of The Virgins' signature songs during the band's breakthrough period, following the group's exposure on Gossip Girl.

• "Rich Girls" was included at No. 68 on Rolling Stone's list of the 100 Best Songs of 2008.