Synopsis

Hatebreed deliver a performance-driven clip that places the band in a dark, claustrophobic setting surrounded by the physical intensity of hardcore culture. Rapid cuts move between Jamey Jasta's confrontational vocals, the band's forceful playing, and a crowd erupting into moshing, stage-diving, and collective release. Rather than following a conventional narrative, the video emphasizes immediacy, unity, and controlled aggression, matching the song's message of rejecting hesitation and taking action in the present.

Factoids & Trivia

• The video was posted online on October 29, 2003, one day after The Rise of Brutality was released in the United States.

• "This Is Now" was the album's first single and became a frequent presence on MTV2's Headbangers Ball, a program Jamey Jasta also hosted during this period.

• The song was included on the first MTV2 Headbanger's Ball compilation, giving Hatebreed additional exposure beyond the band's usual hardcore audience.

• The performance-focused approach reflects the song's structure: its repeated vocal hooks were designed for crowd participation and call-and-response during live shows.

• A separate live clip of "This Is Now" was later issued as a preview for Hatebreed's 2009 Live Dominance DVD. That footage was recorded at Harpo's in Detroit and should not be confused with the original 2003 music video.