Synopsis

Set inside a fictional Shady/Aftermath artist-development facility, the video presents 50 Cent as a new recruit being evaluated, trained, and showcased. A black Hummer delivers him to the high-tech compound, where Eminem and Dr. Dre observe from above as he moves through gym exercises, a shooting range, and performance tests. The clinical setting contrasts with the nightclub energy of the song, turning 50 Cent's arrival into a playful superstar launch while emphasizing his toughness, confidence, and readiness for the spotlight.

Factoids & Trivia

• The video was filmed on December 10-11, 2002, ahead of the release of 50 Cent's debut album, *Get Rich or Die Tryin'*.

• The facility's fictional name, the "Shady/Aftermath Artist Development Center," directly references the labels and artist network that introduced 50 Cent to the mainstream.

• The opening location, presented as being "Somewhere...", was actually the Volcano House in Newberry Springs, California.

• Clips from Eminem's "Without Me" play on flat-screen monitors inside the building, linking 50 Cent's debut to the label's existing visual world.

• The shooting-range sequence was designed with 50 Cent's real-life survival of being shot nine times in mind.

• Almost all of the footage shot for the production was used in the finished video. One omitted sequence showed 50 Cent rapping inside a glass box.

• The video won both Best Rap Video and Best New Artist at the 2003 MTV Video Music Awards.